PRIVATE - IMPLEMENTATION NOTES FOR GIVEAWAYS

LAUNCH SCHEDULE
Best Option: Tuesday 3:00 PM EST (Florida time)
• Peak reel engagement time (2-5 PM)
• Optimal weekday for Instagram
• Catches afternoon social media breaks

Alternative: Wednesday 2:30 PM EST
• Within the prime reel window
• Midweek momentum
• Maximum visibility for your giveaway

This timing ensures your reel giveaway hits when people are most likely to engage with video content on Instagram, particularly your target demographic during their afternoon social media browsing.

AD CATEGORIES
Primary Categories:
1. Interior Design
2. Home Decor
3. Wall Art
4. Photography
5. Hospitality Industry
6. Interior Design Services
7. Commercial Design
8. Hotel Management
9. Restaurant Industry

Secondary Categories:
10. Lifestyle
11. Minimalism
12. Art & Design
13. Travel & Adventure
14. Procurement & Purchasing
15. Business & Industry
16. Commercial Interior Design
17. Restaurant Design
18. Corporate Art
19. Commercial Real Estate
20. Wellness

Job Title Targeting:
21. Interior Designer
22. Procurement Manager
23. Hotel Manager
24. Restaurant Owner
25. Corporate Buyer

Interest-Based:
26. Home Improvement
27. Modern Art
28. Abstract Art
29. Black and White Photography
30. Cultural Art​​​​​​​​​​​​​​​​

REEL BOOST CATEGORIES
1. “Business & Industry” (Primary)
2. “Interior Design” (Primary)
3. “Hospitality” (Primary)
4. “Commercial Real Estate” (Secondary)
5. “Restaurant Industry” (Secondary)

MESSAGING FOCUS
• “Elevate your guest experience with stunning wall art”
• “Transform your commercial space with cultural photography”
• “Professional-grade art for hospitality businesses”

AGE RANGE
Primary Target: 35-55 years old (Gen X + Older Millennials)
• Gen X (40-55 years old): Gen X buyers are typically more established financially and often seek investment-grade art. They appreciate both traditional and contemporary pieces and are comfortable with both online and offline transactions. World Economics
• The millennials make up almost 37% of all households purchasing home furniture and decor. AGBI
• Around two in ten surveyed affluent consumers aged under 40 did multiple purchases of art and collectibles. 

Secondary Target: 25-35 years old (Younger Millennials)
• High digital adoption and online purchasing comfort
• Often establishing their first homes and offices
• More price-sensitive but frequent buyers

GENDER:
Primary Target: Women (70% of focus)
• Women were the biggest drivers of the growth in online acquisitions, which may be partly attributed to the “rise of the digital channel for decorative arts in particular” MacroTrends
• Women typically make 70-80% of household purchasing decisions for home decor
• More likely to purchase art for emotional and aesthetic reasons

Secondary Target: Both genders (30% of focus)
• Office/corporate buyers (often male decision makers)
• Joint household decisions for larger purchases

COUNTRIES
1. United States
2. United Kingdom
3. Canada
4. Germany
5. Australia
6. Switzerland
7. Norway
8. Austria
9. Denmark
10. Luxembourg
11. New Zealand
12.Belgium - NO!!!!!!!
13. Ireland
14. Iceland
15. Finland

EXCLUDED COUNTRIES
Belgium, Brazil, Quebec Canada - other areas of Canada are eligible, China, Colombia, Cuba, France, Hong Kong, India, Iran, Iraq, Italy, Japan, Mexico, Netherlands, North Korea, Poland, Portugal, Russia, Saudi Arabia, South Korea, South Sudan, Spain, Sudan, Sweden, Syria, Taiwan, Yemen

CHANGE DATES there are 3 dates to change in Giveaway1 Post, and 4 dates to change in Terms & Conditions

NUMBER OF PRIZES this post is written for 2 winners

INSTAGRAM Since links aren’t clickable in the post, use your bio link (e.g., Linktree) to point to KCMagrath.com/giveaway1. The text “Full terms at KCMagrath.com/giveaway1” serves as a clear directive.

FACEBOOK You can hyperlink “KCMagrath.com/giveaway1” in the post for direct access.

TAG FRIENDS Optional Engagement Booster: Encourage (but do not require) participants to tag friends in the comments to spread the word (FB rules prohibit requiring sharing/tagging as a mandatory entry requirement, but you can suggest it as an optional action to increase visibility).

CONTACT WINNER:
1) confirm their country of residence. (If needed, may request proof (e.g., ID) to verify eligibility, which will be securely stored and deleted after verification.)

2) if from Canada, confirm not from Quebec

3) if from elsewhere in Canada, must answer a written ie math question.

4) get written permission to post their first name, handle, & country of residence;